Archive for January 2014
Track Website Traffic
Track Website Traffic / Visitors
It is important to track and monitor your website traffic using web analytic software that will log your visitor’s movements throughout your site, providing valuable metrics and data.Google Analytics is a popular tracking platform offering a free service to website owners. Simply add a few supplied lines of code to the web page(s) you want to track, and then log-in to view your data, charts and other useful information.
Some web hosting providers also offer some form of tracking software as part of the service and so you should check with your web host as to availability and installation information.
Use analytic software and website tracking statistics to learn what other sites and pages on the internet are driving traffic to your website, and which pages on your website are the most popular and best performing. You can also use your analytic data to gauge the effectiveness of paid advertising campaigns by calculating your return on investment (ROI) for your ads.
Once armed with this vital marketing information you can seek to improve problem areas of your site and concentrate your efforts more efficiently on the website promotion activities that work well, dropping the less effective promotional channels. This constant process of analysis and modification of your website should be an ongoing process on a regular basis as trends change, pages go stale and a host of other reasons you should not take your eye off the ball.
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